Japan’s dirty secret
This is not a story of romance or consent but of coercion and power wielded with devastating consequences
The recent sexual misconduct scandal involving Masahiro Nakai, a prominent talk show host and former member of Japan’s legendary boy band SMAP, is likely just the tip of the iceberg — a glimpse into the disturbing reality faced by countless young women navigating the country’s corporate and media landscape.
More than 10 major sponsors, including Seven & i Holdings Co., Kao Corp., Dai-ichi Life Insurance Co., and Toyota Motor Corp., have distanced themselves from Fuji Television Network Inc., pulling their commercials in response to the allegations.
This exodus of corporate support highlights not only the gravity of the scandal but also the deep-seated power imbalances and ethical failings within Japan’s enterprise structure.
The allegations against Nakai, 52, involve the sexual abuse of a woman in her 20s, facilitated by a senior Fuji Television employee who allegedly arranged a private dinner between the two in 2023.
Reports suggest that Nakai paid the woman to settle the matter, some 90 million yen (around US$600,000) a move that strongly suggests the systemic issues of power dynamics and accountability in Japan’s corporate and entertainment industries.
As we said this scandal has prompted a swift and decisive response from sponsors, many of whom have replaced their ads with public service announcements distributed by the Advertising Council Japan (AC Japan). But while this reaction is praiseworthy, it also raises critical questions about the broader culture of complicity and silence that allows such abuses to occur in the first place.
While it is a clear signal that businesses are increasingly aware of the reputational risks associated with unethical behavior, this action also reveals a reactive rather than proactive approach to addressing systemic issues.
Sponsors are quick to distance themselves from scandals once they become public, but few take meaningful steps to prevent such incidents from occurring in the first place. This pattern suggests a culture of “minimum effort,” where companies prioritize optics over substantive change.
At the heart of this scandal lies a pervasive power imbalance that enables misconduct to thrive. The involvement of a senior Fuji Television employee in facilitating Nakai’s alleged abuse is particularly troubling, as it points to a culture of complicity within the organization.
In Japan’s hierarchical corporate structure, where seniority and status often override accountability, employees feel pressured to protect high-profile figures at the expense of ethical standards. This dynamic creates an environment where abuses of power can go unchecked, and victims are often silenced or coerced into settling matters privately.
The alleged victim, a woman in her 20s, represents a demographic that is particularly vulnerable to exploitation in a society where power disparities are deeply entrenched.
The details of what unfolded are not just disturbing — they reveal a calculated and predatory pattern. The young woman (believed to be by various online sources Nagisa Watanabe, a former announcer of Fuji TV) was deceived into believing that the dinner she was invited to would be a group event, attended by many colleagues.
Instead, at the last minute, everyone else pulled out, leaving her alone in what should have been a casual, social setting. What was meant to be a friendly gathering over drinks turned into a carefully orchestrated trap, one that sexual predators have used time and again to exploit their victims.
This incident has sparked a chilling question in Japan: Is this a systemic tactic employed by powerful figures in the corporate world to coerce women into situations where they are vulnerable to sexual exploitation?
The answer, sadly, is not hard to imagine. I personally know women who have faced similar scenarios — lured under false pretenses, only to find themselves isolated and pressured into compliance.
One of these stories was recounted to me by an elderly Spanish Jesuit, who bore witness to a chilling tale of exploitation. A beautiful young woman (former model) of merely 21 years of age, newly hired and devoutly Catholic, found herself soon manipulated by the 60-year-old CEO of her company, married with children.
Under the guise of a professional trip to Paris, she was lured into a situation far removed from the promises of career advancement. Days later, she returned — not with newfound experience or opportunities, but pregnant, her life irrevocably altered.
This is not a story of romance or consent but of coercion and power wielded with devastating consequences.
This is not just about one predator or one victim; it is about a culture that enables such exploitation to thrive. When powerful individuals can manipulate situations with impunity, and when institutions fail to hold them accountable, it sends a clear message: women’s safety and dignity are expendable. The question we must confront is not whether this is happening, but how many more lives will be shattered before we demand serious change.
*The views expressed in this article are those of the author and do not necessarily reflect the official editorial position of UCA News.