French postal service celebrates baguette with scratch-and-sniff stamp

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    Lisa Love
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    French postal service celebrates baguette with scratch-and-sniff stamp

    The French Post Office on Friday rolled out a scratch-and-sniff postage stamp to celebrate the world-famous baguette, once described by President Emmanuel Macron as “250 grams of magic and perfection”.

    But it was unveiled Thursday, the day of Saint-Honore, the patron saint of bakers and pastry chefs, by the French postal service.

    “The baguette, the bread of our daily lives, the symbol of our gastronomy, the jewel of our culture”, La Poste says on its website.

    The stamp, which costs 1.96 euro, depicts a baguette decorated with a blue-white-red ribbon. It has a print run of 594,000 copies.

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