There are crazy (intentionally not using word ‘stupid’) topics on which we find research done by reputed universities or institutions. See “These Are the 8 Dumbest Research Studies of 2016” and more “The 10 Most Ridiculous Scientific Studies“.
The giant soft drink companies like Coca-Cola and Pepsi pocket billion of dollars each year and they can easily afford to pay peanuts of their fortune to conduct a research named “Advantages of Soft Drinks” but doing a google on this topic causes to further stay away from this sweet like, colorful water.